Advertising blitz to urge public to get flu and COVID-19 vaccines (2023)

  • Boots, LloydsPharmacy and Asda come together to support largest ever winter vaccine drive

  • This year will see the country’s biggest flu programme in history with 35 million people eligible for a free vaccine

A nationwide advertising campaign launches today (Friday 22 October) as part of the government’s call to the public to get their COVID-19 booster and flu jabs, to protect themselves and their loved ones this winter.

The multimedia campaign will run on outdoor billboards, broadcast and community radio and TV to support the national vaccine drive.

The colder weather traditionally leads to increased transmission of viruses. Experts have warned that this year there could be a significant flu surge coinciding with continuing or rising COVID-19 cases. Immunity to flu is expected to be lower due to lower levels of the virus in circulation last winter.

Vaccines give high levels of protection but immunity reduces over time, so it is vital vulnerable people come forward to get their COVID-19 booster vaccine to top-up their defences and protect themselves this winter. For those not eligible for a booster, the protection from 2 doses is sufficient.

Vaccines provide the best possible protection against infection and serious disease. The government is pushing the biggest ever winter vaccine campaign for COVID-19 and flu, so people can protect themselves and their loved ones this winter and play their role in reducing pressure on the NHS.

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The campaign television advert hits screens today and asks people to “get vaccinated, get boosted, get protected.” It features Michelle, an NHS nurse, explaining the benefits of the flu jab and COVID-19 booster vaccine. The new television advert will be seen in primetime spots alongside Emmerdale and Coronation Street as well as daytime shows such as This Morning and Loose Women.

Targeted digital channels will also carry the campaign adverts including social media platforms, digital radio and online video such as YouTube.

People will be invited for the COVID-19 booster jab when it’s their turn – if they have not been contacted within a week of reaching 6 months since their second jab they can call 119 or book online. Those who are eligible for a free flu vaccine can book an appointment through their GP surgery or local pharmacy.

The offer of a first and second COVID-19 vaccine remains open to anyone who is eligible. Vaccines are available for those aged 12 to 15 to offer the best possible protection this winter in schools, and they will also be available in vaccine centres from this weekend.

This week the country’s leading pharmacies have joined forces to encourage people to come forward and get their free flu vaccine and COVID-19 booster jab when eligible. Alongside independent pharmacists, Boots, LloydsPharmacy and Asda – who together have over 4,000 pharmacies across the UK – have backed the call for people to get vaccinated for the best possible protection this winter.

Secretary of State for Health and Social Care, Sajid Javid, said:

Our vaccine programme is building a wall of defence across the country and our booster rollout is now well underway with more than 4 million jabs in arms.

As we go into winter, it is vital that eligible people get their booster jab and their flu jab to protect themselves, their loved ones and the NHS.

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This is a national mission and I’m hugely grateful to the public, volunteers and NHS workers rolling out jabs. It is fantastic to see some of our biggest high street pharmacies give their backing to the winter vaccination programme.

Vaccine confidence is high with data from the Office for National Statistics showing nearly all (94%) of those aged 50 to 69 say they would be likely to get their COVID-19 booster if offered, with the figure rising to 98% for those over 70. Similarly, over three quarters (77%) of those 50 to 69 would be likely to get the flu vaccine and nearly all (94%) of those over 70.

Dr Raj Patel, GP and Deputy National Medical Director of Primary Care for NHS England, said:

Flu is a huge killer and last year GPs and pharmacists jabbed record numbers of people and as we head into what could be one of the most challenging winters yet for the NHS, it has never been more important to get your flu and COVID booster jab.

Flu has a serious impact on the health of thousands of people every winter and it has never been easier to ensure you are protected, so I would urge everyone to book an appointment directly with you GP or pharmacist as soon as possible.

Mary Ramsay, Head of Immunisation, UK Health Security Agency, said:

This is the first winter when COVID-19 and seasonal flu are expected to be circulating together, putting more lives at risk. Vaccinations are important to protect against both diseases.

Please book an appointment if you are eligible for the flu vaccine, or get your COVID-19 booster as soon as you are invited – which is due 6 months after a second dose.

(Video) Govt kicks off flu and Covid vaccination campaign

Michelle, Nurse who features in the advert, said:

As a frontline worker for the NHS, I know of the devastating impact both Covid and flu can have in winter. Vaccines offer the best protection and I hope this campaign drives home the importance of coming forward when you can.

GP and TV doctor, Dr Dawn Harper, said:

It’s really important that if you are eligible to take up the offer for the different vaccinations – this is both the flu vaccine and COVID-19 booster – you do so.

Thousands of people die from the flu each year and this year we’re expecting high levels to circulate as we head into winter. With the added threat of further COVID-19 and our immunity wavering, it’s so vital that people get protected against both these deadly viruses.

This is a huge drive and we need everyone do their part by protecting themselves, and those around them. You can get your COVID-19 booster and flu vaccinations at vaccination centres, GPs or community pharmacists so please, make sure to book your appointment as soon as you’re invited.

Dr Leyla Hannbeck, Chief Executive Association of Independent Multiple Pharmacies, said:

Community pharmacies are already on track to smash last year’s flu vaccination record this season which showcases that patients are keen to get protection against the flu.

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Pharmacies, bravely remained open throughout the pandemic despite the risks and are increasingly seen as first port of call for members of the community to meet their basic healthcare needs.

They provide accessibility and convenience for patients to get their flu vaccination. As we are approaching winter and with the potential higher cases of COVID, it is essential that all eligible patients get vaccinated.

Marc Donovan, Chief Pharmacist at Boots, said:

Boots offers free NHS and private flu jabs and are seeing high demand this year. We have already taken over one million flu jab bookings to date but there are still plenty of appointments available at our pharmacies across the UK.

Boots is also supporting the NHS to deliver COVID-19 booster jabs this winter at select pharmacies, offering a free flu jab at the same time to all eligible patients. Having both vaccines offers optimum protection from getting seriously unwell from these viruses in the coming months.

Victoria Steele, Superintendent Pharmacist at LloydsPharmacy, said:

It is very likely that we’ll see much greater levels of transmission of the influenza virus this winter. Immunity and protection are increasingly at the forefront of our minds, and we have seen this through the high volume of flu bookings at LloydsPharmacy this year and through increased sales of winter medicines, as many start to take precautions as we head into cold and flu season.

It is important that we all do what we can to protect ourselves and loved ones this winter by getting both the flu vaccine and the COVID booster vaccine, for those who are eligible. I’d encourage people to book as soon as possible, as it does take time for the body to develop its antibodies after any vaccine. You can book your appointment for a flu vaccine online or by visiting your local LloydsPharmacy.

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What is the advertising campaign that promotes the influenza vaccination? ›

The Get My Flu Shot ads were created pro bono by advertising agency fluent360 and will appear in print, TV, radio, social media, out-of-home, and digital formats nationwide in time and space donated by the media.

What is the CDC advertising for the flu vaccine? ›

CDC has launched a digital campaign called “Help Them Fight Flu” to encourage parents of young children to get them vaccinated against flu. CDC's “Help Them Fight Flu” communication activation is available for everyone to participate in.

How to encourage vaccination? ›

Talk about vaccination in the workplace:
  1. Share your vaccination story with your employees. Show pride in your decision to get vaccinated.
  2. Encourage others to talk about their experiences with vaccination.
  3. Visually promote vaccination. ...
  4. Thank employees when they get vaccinated.

What is the purpose of this advertisement? ›

The purpose of advertising is to inform the consumers about their product and convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, ...

What was the purpose of the vaccination campaign? ›

The aim is to rapidly raise population level immunity and reduce the number of susceptibles in order to achieve disease control or elimination goals.

What does the CDC say about the flu this year? ›

During the 2021-2022 influenza season, CDC estimates that influenza was associated with 9 million illnesses, 4 million medical visits, 10,000 hospitalizations, and 5,000 deaths.

What is the CDC recommending for influenza? ›

CDC recommends everyone 6 months and older in the United States should get a flu vaccine every season with rare exception. More information about the 2022-2023 flu season is also available.

Is the flu vaccine approved? ›

Yes. There are different flu vaccine manufacturers and multiple flu vaccines that are licensed and recommended for use in the United States. For people younger than 65 years, CDC does not preferentially recommend any licensed, age-appropriate influenza (flu) vaccine over another during the 2022-2023 flu season.

How to increase vaccine awareness? ›

12 Strategies to Help Increase COVID-19 Vaccine Confidence and Uptake
  1. Vaccine Ambassadors. ...
  2. Medical Provider Vaccine Standardization. ...
  3. Reminder/Recall. ...
  4. Motivational Interviewing. ...
  5. Financial Incentives. ...
  6. School-Located Vaccination Programs. ...
  7. Home-Delivered Vaccination. ...
  8. Workplace Vaccination.
Nov 29, 2022

How can vaccines be improved? ›

Using AMD technology, CDC scientists can find shifts in the DNA of circulating bacteria and viruses that help them evade vaccines. Through this work, we can develop more effective vaccines that shift with the changing microbes.

How to encourage healthcare workers to get vaccinated? ›

5. Educate non-medical staff about the importance of getting vaccinated. Educate non-medical staff about COVID-19 vaccines and the vaccine development and safety monitoring processes. Emphasize the benefits of protecting themselves, their families, coworkers, patients, and communities.

How to decline the flu shot for religious reasons? ›

Religious objections to vaccinations must be sincere to be protected. Religious views that are expressed abruptly will be viewed suspiciously. Clinicians should not attempt a religious objection to vaccination if they don't have a history of those beliefs to back it up.

Can you decline flu vaccine? ›

Covered Individuals who choose to decline influenza vaccination must complete a Vaccine Declination Letter and submit it to the location vaccine authority on or before December 1, 2022.

Is the flu vaccine ethical? ›

Policies of mandatory vaccination against influenza are in line with professional ethics. This obligation benefits many, including some who have to rely on health professionals to protect them. Furthermore, it is good to maintain a stable workforce.

What is the advertisement trying to say? ›

What Are The Objectives Of Advertisements? To Inform about the brand or offering and increase the brand awareness and brand exposure in the target market. To Persuade the customers to perform a specific task like buy or try a product or provide some information.

What are the 5 purposes of advertising? ›

The five functions of advertising are informing, influencing, increasing salience, adding value, and other efforts. Companies inform by presenting data about their organizations and products. They Influence by convincing consumers to buy certain products or services over others.

What are the 4 objectives of advertising? ›

Four main Objectives of advertising are:
  • Trial.
  • Continuity.
  • Brand switch.
  • Switching back.

What was the aim of the COVID vaccines? ›

COVID-19 vaccines aim to prevent COVID-19 by triggering an immune response. Safe and effective COVID-19 vaccines are a powerful tool for controlling the pandemic.

What is the national program on immunization? ›

Essential Programme on Immunization. The Essential Programme on Immunization aims to strengthen vaccine programmes, supply, and delivery, and ensure universal access to all relevant vaccines for all populations across the life course.

Why did people get vaccinated? ›

To Stop the Spread of Disease

A vaccine protects the person immunized and decreases the spread of that disease to others.

Is the flu becoming a pandemic? ›

Pandemics happen when new (novel) influenza A viruses emerge which are able to infect people easily and spread from person to person in an efficient and sustained way. The United States is NOT currently experiencing an influenza pandemic.

Is the flu considered a pandemic? ›

Four influenza pandemics have occurred since 1900. The most recent one was in 2009. Because the influenza virus is always changing, another pandemic strain could emerge at any time.

Is the flu always a pandemic? ›

Epidemics of seasonal flu happen every year. Fall and winter is the time for flu in the United States. How often do flu pandemics occur? Flu pandemics happen rarely.

Is flu caused by a virus or bacteria? ›

Flu is caused by a virus that is spread from person to person. It causes seasonal epidemics each year.

How long does the flu vaccine last? ›

The flu shot is effective for about three to six months. And because the flu makes millions of people sick each year and is pretty contagious, health organizations recommend that nearly everyone older than 6 months get a flu vaccine annually, preferably around the start of flu season.

Who is most at risk for the flu CDC? ›

People at Higher Risk from Flu

This includes people 65 years and older, people of any age with certain chronic medical conditions (such as asthma, diabetes, or heart disease), pregnant people and children younger than 5 years, but especially those younger than 2 years old.

Why are eggs used to grow viruses? ›

Viruses need to be grown in cells

"They actually have to be grown in a cell, they can't be cultured like a bacteria or a fungi and that's why hens eggs are used. "Within the hen's egg, the virus grows."

What is the difference between the regular flu shot and the senior flu shot? ›

The higher dose of antigen in the vaccine is intended to give people 65 years and older a better immune response to vaccination, and therefore, better protection against flu.

What is the most common flu vaccine in the US? ›

The most commonly administered flu vaccine is a quadrivalent vaccine, which provides protection against the four strains of influenza most likely to be circulating each season. These flu vaccines provide protection against three strains of influenza (as opposed to four with a quadrivalent vaccine).

What is the good side of being vaccinated? ›

When enough people in a population are immune to an infectious disease, the disease is then unlikely to spread from person to person. This is known as 'community immunity' (also referred to as 'herd immunity'). In this way, vaccines indirectly protect others who are vulnerable to disease.

What are the reasons for low immunization coverage? ›

Lack of access to immunization services contributed to low immunization coverage as results of negative health workers' attitudes. Socioeconomic factors such as mother's education, husband occupation and family's monthly income. Lack of awareness on the importance of immunization.

Which vaccines more closely mimic an actual infection? ›

Modified-live or attenuated (weakened) vaccines contain live antigen that can replicate in the animal and more closely mimic a true infection response. Therefore, ML vaccines tend to provide better immune response and protection.

What does the future hold for vaccination? ›

New technologies will improve vaccine delivery and efficacy

Technologies and alternative adjuvants that can remove the need for multiple shots are under development. Currently, many vaccines need to be injected—an experience that people can find unpleasant, and may be a serious psychological barrier for some.

When did we start vaccinating? ›

In May 1796, English physician Edward Jenner expands on this discovery and inoculates 8-year-old James Phipps with matter collected from a cowpox sore on the hand of a milkmaid.

How do you fight off Covid fast? ›

To care for yourself, follow these steps:
  1. Keep a daily routine, such as taking a shower and getting dressed.
  2. Take breaks from COVID-19 news and social media.
  3. Eat healthy meals and drink plenty of fluids.
  4. Stay physically active.
  5. Get plenty of sleep.
  6. Avoid use of drugs, tobacco and alcohol.

What is the religious objection to vaccine? ›

It is morally wrong to receive a vaccine that used fetal cells in the development stage—the most commonly cited religious objection to the vaccines; The body is a temple that should not receive foreign or unnatural substances, and God will protect the body from sickness; and.

Why do healthcare workers need to get COVID vaccine? ›

Healthcare workers are at higher risk of acquiring nosocomial SARS-CoV-2 infection and transmitting it to vulnerable and immunocompromised individuals. Mandatory vaccination for healthcare workers has been previously implemented to prevent spread of vaccine preventable infectious diseases.

How to increase vaccination rates in rural areas? ›

Short-term strategies

Include trusted community members to be the conduit of information. ► Provide consistent information to the public through coordinated state and local messaging campaigns. leaders on vaccine and public health messaging. peers through groups like health neighborhoods and immunization coalitions.

What are the pros and cons of the flu shot? ›

Vaccination is important for people at risk of severe illness from the flu. Flu shots can have some mild side effects, such as pain and bruising at the injection site. However, getting the flu vaccine every year is the best option to prevent flu from spreading and causing severe illness.

Are Jehovah Witnesses exempt from COVID vaccine? ›

Jehovah's Witnesses as a whole are not opposed to vaccination, viewing it as a personal decision, according to the denomination's official website.

When would the influenza vaccine be absolutely contraindicated? ›

Influenza vaccine contraindications: History of a severe allergic reaction to any component of the vaccine being considered. (Can include gelatin, antibiotics, etc., but see egg allergy info below)

Why do nurses not get the flu vaccine? ›

Nurses tend to rely on conventional health beliefs rather than evidence based medicine when making their decision to decline influenza vaccination. Interventions to increase influenza vaccination should be tailored specifically for nurses.

What not to eat after flu vaccine? ›

There aren't any foods that are necessarily off-limits after getting a flu shot, says Lauren Manaker M.S., RD, LD, a registered dietitian and owner of Nutrition Now Counseling in Charleston, South Carolina.

How safe is the flu shot for seniors? ›

Flu shots have an excellent safety record and do not cause flu. FACT: The side effects of flu shots are mild when compared with potentially serious consequences of flu virus infection. After getting your flu shot, you may experience some side effects.

Why do healthcare workers refuse the flu vaccine? ›

Other reasons included thinking they do not need a flu vaccine, fear of getting sick, fear of side effects from vaccination, being allergic to the vaccine, and thinking that flu vaccination is not good for you.

What are the cons of flu vaccine? ›

Some side effects that may occur from a flu shot include soreness, redness, and/or swelling where the shot was given, headache (low grade), fever, nausea, muscle aches, and fatigue. The flu shot, like other injections, can occasionally cause fainting.

What was the error of the swine flu vaccine? ›

In 1976 there was a small increased risk of a serious neurological disorder called Guillain-Barré Syndrome (GBS) following vaccination with a swine flu vaccine. The increased risk was approximately 1 additional case of GBS for every 100,000 people who got the swine flu vaccine.

What is the motivate vaccinate and activate campaign? ›

The "Motivate, Vaccinate, and Activate" campaign encouraged residents of the under-resourced, predominantly Latinx Mission District of San Francisco, California, to be vaccinated against COVID-19. Learn more how the community implemented this strategy.

What is beat the flu campaign? ›

The Beat Flu campaign generally runs from October to March, with the bulk of activity prior to Christmas. This makes October and November a good time for you to encourage those who are eligible to get their flu vaccination.

What is it about this advertising campaign that classifies it as viral? ›

Viral marketing is a style of promotion that relies on an audience to organically generate and push the message of a product or service. On social media, marketing is considered “viral” when it's being shared rapidly by the public at large (with a compounding effect) rather than just its target audience.

What are viral campaigns advertisements? ›

Viral marketing is a sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate. The Internet and the advent of social media have greatly increased the number of viral messages in the form of memes, shares, likes, and forwards.

What is the act to encourage vaccination? ›

In 1813, the American government passed An Act to Encourage Vaccination, the first federal endorsement of a medical practice in American history. The law tasked a federal agent with maintaining a supply of the smallpox vaccine and distributing it nationwide.

What is the COVID vaccine campaign slogan? ›

Do your part. Protect yourself. Protect each other. The COVID-19 vaccine is the best, long-term way to fight against the virus.

What is the vaccine strategic plan? ›

The Vaccines National Strategic Plan 2021–2025 (Vaccine Plan) provides a vision for the U.S. vaccine and immunization enterprise for the next 5 years as the nation seeks to eliminate vaccine-preventable diseases.

How to stop the spread of flu CDC? ›

When you are sick, keep your distance from others to protect them from getting sick too. Stay home when you are sick. If possible, stay home from work, school, and errands when you are sick. This will help prevent spreading your illness to others.

What are the three actions to fight the flu CDC? ›

Take three actions to fight the flu. One, get vaccinated. Two, help stop the spread of flu viruses. Three, take antiviral drugs if you doctor prescribes them.

Can you give an example of a viral advertising campaign you have read about? ›

1. Old Spice “The Man Your Man Could Smell Like” Campaign. Old Spice is still the king of viral marketing with its humorous and out-of-the-box ad campaigns. It came out with its brand character, the Old Spice man who appeared in “The Man Your Man Could Smell Like” campaign in 2010.

What are the four types of advertising campaigns? ›

What are the 4 types of Advertising
  • Display Advertising. ...
  • Video Advertising. ...
  • Mobile Advertising. ...
  • Native Advertising.
Jul 27, 2022

What is an example of a promotional message that went truly viral? ›

Old Spice – The Man Your Man Could Smell Like

Now, look at Old Spice, an American men's grooming company. With its “The Man Your Man Could Smell Like” campaign, the brand quickly became known for its boldness. Below, you will find the most famous ad of this operation: a 30-second commercial with some 61 million views.

What are 3 different types of advertising ads? ›

There are 3 main types of digital advertising at your disposal:
  • display advertising.
  • paid search advertising.
  • social media advertising.
Sep 23, 2022

Why might someone want advertising to be everywhere? ›

Advertising also serves to inform consumers about unique features of the products that the company sells. This is especially crucial for new businesses or established companies unveiling new and innovative products.

How do consumers benefit from advertising? ›

Some of the simplest reasons why advertising is beneficial for consumers are : Increased awareness means more options to choose from: Consumers grow aware of brands that cater to their needs better, learning of them from the ads companies lay. They are able to find substitutes for the products they use easily.


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